Two years ago in the city of St. Louis, Javier Gomez, a personal trainer and nutrition coach, furthered his career in the field by starting Against the Grain STL, a business that uses bio-individually to help clients gradually improve their lifestyle habits.
“What works for someone may not work for someone else,” shares Gomez. During the free consultation Against the Grain offers, he is certain to ask potential clients a lot of questions to ensure he is helpful to them in the most individualized way possible.
Other trainers, Gomez noted, typically use a template. “I’m there to help clear fact from myth and the goal is to find what works best for an individual client, making next month better than the last by taking baby steps,” he added.
Though Against the Grain does not market it, they also offer semi-personal training groups to help make their services affordable to clients. Only three individuals can be in a training group at a time.
Gomez attended the Institute of Integrative Nutrition, a school that is located in New York City, which is the largest school for nutrition in the world. According to Gomez, the school’s curriculum introduces its students to over 100 dietary theories. Gomez notes that Keto is the most popular diet that potential clients inquire about.
Originally, Gomez marketed his business through Google Ads, Groupon and Thumbtack. Most of his clients came in through referrals or from Thumbtack, with only some coming from Groupon campaigns.
Today, Gomez shares that there is still a struggle to alert the public of his business, and uses Against the Grain’s website, which can be viewed at www.againsthegrainstl.com, to help bring in new clients that are excited to work towards a positive, healthy lifestyle.
In an effort to spread word of his business, Gomez notes that he spent a majority of his overhead on marketing that was more suited for businesses that had a stable income established, not newly opened businesses. If he could start over, Gomez notes that he would take a closer look at expenses.
This year, Gomez plans to work towards figuring out why people would seek his services, keeping long-term clients, avoiding underbidding himself and hopes to hire more passionate trainers who will treat clients as individuals and carry on Against the Grain’s goals and vision.
He also spoke of the importance of continuation when owning one’s own business. “You’ve got to stick to it,” he said.
With clients, Gomez also shares recipes and can give recommendations to cookbooks that his clients may have an interest in.
While formulating a game plan with his clients and their nutritional specifications, Gomez also notes the importance of ensuring the plan is sustainable for the client as well, not unrealistic or overwhelming. “I use the one size does not fit all approach,” he mentioned, while again referencing Against the Grain’s emphasis on taking small steps in working a client up to meeting their goals.
To finally make that decision to improve the health of your body and soul, get in touch with Javier at Against the Grain.