Two years ago in the city of St. Louis, Javier Gomez, a personal trainer and nutrition coach, furthered his career in the field by starting Against the Grain STL, a business that uses bio-individually to help clients gradually improve their lifestyle habits.
“What works for someone may not work for someone else,” shares Gomez. During the free consultation Against the Grain offers, he is certain to ask potential clients a lot of questions to ensure he is helpful to them in the most individualized way possible.
Other trainers, Gomez noted, typically use a template. “I’m there to help clear fact from myth and the goal is to find what works best for an individual client, making next month better than the last by taking baby steps,” he added.
Though Against the Grain does not market it, they also offer semi-personal training groups to help make their services affordable to clients. Only three individuals can be in a training group at a time.
Gomez attended the Institute of Integrative Nutrition, a school that is located in New York City, which is the largest school for nutrition in the world. According to Gomez, the school’s curriculum introduces its students to over 100 dietary theories. Gomez notes that Keto is the most popular diet that potential clients inquire about.
Originally, Gomez marketed his business through Google Ads, Groupon and Thumbtack. Most of his clients came in through referrals or from Thumbtack, with only some coming from Groupon campaigns.
Today, Gomez shares that there is still a struggle to alert the public of his business, and uses Against the Grain’s website, which can be viewed at www.againsthegrainstl.com, to help bring in new clients that are excited to work towards a positive, healthy lifestyle.
In an effort to spread word of his business, Gomez notes that he spent a majority of his overhead on marketing that was more suited for businesses that had a stable income established, not newly opened businesses. If he could start over, Gomez notes that he would take a closer look at expenses.
This year, Gomez plans to work towards figuring out why people would seek his services, keeping long-term clients, avoiding underbidding himself and hopes to hire more passionate trainers who will treat clients as individuals and carry on Against the Grain’s goals and vision.
He also spoke of the importance of continuation when owning one’s own business. “You’ve got to stick to it,” he said.
With clients, Gomez also shares recipes and can give recommendations to cookbooks that his clients may have an interest in.
While formulating a game plan with his clients and their nutritional specifications, Gomez also notes the importance of ensuring the plan is sustainable for the client as well, not unrealistic or overwhelming. “I use the one size does not fit all approach,” he mentioned, while again referencing Against the Grain’s emphasis on taking small steps in working a client up to meeting their goals.
To finally make that decision to improve the health of your body and soul, get in touch with Javier at Against the Grain.
Emergency and Safety Trainers – Offering the best First Aid, Continuing Education, and CPR Training in St. Louis!
In St. Louis, Missouri and surrounding states, James Fields and his team at Emergency and Safety Trainers (EAST) instructs classes for businesses, emergency medical technicians (EMTs), paramedics and individuals seeking CPR training and first aid training, and with for individuals needing Continuing Education Units, or CEUs, for state and national licensing requirements.
With certification in numerous safety classes, and with the ability to offer state accredited education courses, Fields finds himself traveling all over Missouri and the greater Midwest to teach classes to both businesses, individuals and anyone wanting to learn more about keeping themselves and others safe in an emergency. He is also a certified instructor for the American Heart Association.
Emergency and Safety Trainers courses cover a wide range of topics as they operate under several organizations. They are a training center for the Emergency Care and Safety Institute, the National Safety Council and the American Safety and Health Institute. Having this experience gives Emergency and Safety Trainers the opportunity to utilize specific materials that best relate to their clients.
Currently, Fields works for two nationwide companies that don’t allow for him to market his own business, but they cover overhead such as textbooks and equipment, and keep the bills paid while seeking to grow his own business. Fields travels all over the state of Missouri as one of the company’s only emergency and safety instructor.
Fields believes that his ability to offer on-site training that travels to his clientele is just one of the many things that sets his business apart from other CPR training St. Louis businesses. Clients can even register online and complete online courses to work towards their CEU. Emergency and Safety Trainers also holds numerous, sporadic pop-up classes in and around the St. Louis area.
In 1999, Fields began working with ambulance services and holding safety and first aid trainings for extra income. After years of some 96 hour shifts and strenuous labor that the field demands, Fields wanted to avoid early retirement and continue his work in the same scope of practice.
While working in smaller communities with no budget for continuing education, Fields knew many local first responders, medical staff and others in need of certifications to keep their government required licenses updated. Fields shared this was likely due to budget cuts to rural areas businesses, with training and education being the first to go. This left employees to pay the full expenses of all resources needed and for the training themselves on a minimum-wage budget, which included travel time, travel expenses, time away from work, the purchase of materials needed for courses and more.
As Fields was once one of those many employees who had to handle all training expenses on their own, he felt he could relate best to them and offer affordable, on-site training so that all individuals that take his courses could get their CEUs for their licenses without having to travel or spend extra time away from their work.
Fields knew this was a problem he needed to solve, and this was one of the main reasons he started Emergency and Safety Trainers.
Emergency and Safety Trainers underwent reconstruction on Jan. 1, 2018, becoming an Limited Liability Company (LLC) and changing its official name to better represent what the business does. This was a big decision, but one Fields knew must be taken to keep the business growing, expanding and serving as many people and businesses as possible.
In the early days, Fields and his new business got started with help from a federal grant. When the East Missouri Action Agency advertised a free of charge entrepreneurship program to stimulate economic growth, Fields attended. There, he and several others had to formulate and submit a business plan based off what they learned through the program. The top two picks selected by the EMAA received a $5,000 grant to help with the start-up of their business.
Fields was one of those awarded the grant. He used this money on the purchase of a laptop, projector, used equipment for courses, CPR mannequins and used cardiac defibrillators for training.
Even with the help of the EMAA grant, the toughest aspect of being a new business for Fields was marketing on a small budget. He would drop off business cards at area businesses and use internet links and Facebook marketing to reach clients. Fields noted that he hopes to find a newly opened marketing business that has an interest in marketing him as a trial run at a reduced price.
To date, 2018 was Emergency and Safety Trainers busiest year and Fields suspects that 2019 will be similar. “There’s nothing better than being your own boss, but there’s nothing worse either,” he laughed.
His local Chamber of Commerce and Agriculture operates out of an old doctor’s office, so Fields is looking into possibly utilizing the space that the chamber only uses once a month as a location for Emergency and Safety Trainers to hold classes. Fields is also looking into making his business more virtual, getting his national accredited license renewed, expanding his business throughout the U.S. and finding a happy medium between virtual training and hands-on traditional teachings.
During the summer months, his business allows him more downtime which he likes to spend with his sons and their Boy Scout troop activities.
To learn more about James and his first aid training St. Louis business, Emergency and Safety Trainers, check out his website at https://www.eastrainers.com.