The some 50 employees at Fence and Deck Depot perform their daily duties while keeping the following in mind: quality, service, trust and integrity. Those four words exist in the company’s logo, were the foundation beliefs in which the company was founded in 2001 and they are what current owner, Sean Nesbit, wants to continue to build off of as the business grows.
“Treat others as you want to be treated. Do it right the first time. Do the right thing. Do what you say you’re going to do. Do those four things and you’ll have a great reputation in the marketplace,” said Nesbit. It is those exact golden rules that guide his own decision making and they are what he continues to instill in the company culture.
Nesbit was able to pull experiences from his previous jobs to incorporate the skills he has into his work at Fence and Deck Depot. He gained leadership and customer satisfaction experience while working with Cintas Corporation, where he was employed as a sales representative, a service manager who oversaw a group making deliveries each day and as a plant manager who oversaw a 24-hour facility with some 100 people working in it. He shared that the Cintas Corporation had great training and a wonderful service culture, one that has stayed with him to this day.
During Nesbit’s time working on the acquisition team at Engineering Support Systems, he noted he spent the time observing the company’s owner, Mike Shanahan. Nesbit shared how much he was able to learn from Shanahan as he watched his former boss purchase small businesses and modernize them with technology and processes.
As for the past 10 years, Nesbit worked under the Chief Financial Officer for Isle of Capri Casinos, a gaming company with 15 locations throughout the Midwest. There, his duties consisted of completing financial analysis, developing financial projections and operating analysis. He noted how his time at Isle of Capri Casinos helped him to understand cash flow, how to best reinvest back into the business and, most importantly, customer experience.
With Fence and Deck Depot, Nesbit hopes to focus more on the customer experience, ensuring that each customer receives the highest quality every step of the process. “My vision is to be known more as service company with a passion for fences and decks. There’s a difference between a service company and a contractor and I want to bring that philosophy into the DNA here,” Nesbit added.
Prior to purchasing Fence and Deck Depot just six months ago, discussions with the former owner who was planning to retire consisted mainly of how, at this stage in the cycle of the company, the new owner would need a bit of a different background. The company’s nearly 20-year track record has thousands of past customers, which is a lot of fences and decks, and 50 employees. According to Nesbit, the work is mostly outdoors and the rough winter of last year was a challenge, but the company stayed busy when the weather cooperated.
“It’s been a challenge, but I am a person that enjoys challenges. I do like getting out of my comfort zone, and I’m certainly out of my comfort zone doing this,” Nesbit shared. “I enjoy the responsibility and I take it very seriously. All decisions I make not only affect myself and my family, but the fifty other families of the employees as well.”
Nesbit’s role in Fence and Deck Depot is to market and advertise, implement policies and procedures that benefit all and integrate a uniform approach so that the consistency can help customers and employees alike. As the average tenure for employees at Fence and Deck Depot is over five years, which equals to about 10,000 hours of 40-hour work weeks, Nesbit believes in the 10,000 hour rule philosophy.
“The 10,000-hour Theory says that if you’ve been doing something for ten thousand hours, you’re an expert. Most of our employees have been here for seven to eight years, not including their other experiences in the field. Whether you’re on the phone with us setting up an appointment, meeting a sales representative or working with one of our installers, there’s a high likelihood that they are a person of nearly ten years of experience with our company alone. We have that great track record,” he stated.
He also acclaimed the 50 employees to be knowledgeable and genuine, pointing out the skills and hard work they all share. When Nesbit began his work at Fence and Deck Depot six months ago, he noted that he was embraced by the workers, and what stood out to him the most was the family feeling they bring about in the way they treat each other.
One of the biggest challenges Nesbit faces is finding employees with the right skill set, but also with the right character that actively portrays the golden rules followed by Fence and Deck Depot workers.
As technology continues to change, Nesbit attempts to keep Fence and Deck Depot up to date with the technology that best fits their needs. Several weeks ago, the company began using Square for mobile smartphones, allowing customers to make their payments more easily. According to Nesbit, this saves hours of administrative office work and boosts customer experience.
Fence and Deck Depot invests in a tremendous amount of advertisements, from print ads to digital ones. “We’re getting our name out there in any form or fashion,” Nesbit shared. Recently, Fence and Deck Depot joined Facebook and Instagram, where photos of their jobs, employees, fence and deck humor and other relevant images are shared with the public.
As for the next six months to a year, Nesbit projects responsible growth with the business. He would like to add additional opportunities for his workers as well, such as developing their careers and the ability to allow them to try new things.
To learn more about Fence and Deck Depot and the quality fencing and decking work they perform in the St. Louis area, check out their website at https://www.fencedepotco.com/
While serving some 300 clients a week in St. Louis and St. Charles counties, Stuart Lawn and Land provides personal, quality landscaping and hardscaping services. With their 15 years of experience in the field, they offer nearly 15 different services, which includes maintenance on areas such as fences, docks, concrete, retaining walls, patios, junk removal and hauling and more.
When owner Gordon Stuart began Stuart Lawn and Land in 2004, the business focused mainly on turf care such as lawn mowing, fertilizing and other basic lawn care needs up until 2013. Stuart shared that he and his employees at the time grew tired of performing the same tasks everyday, so they ventured into providing hardscaping services to their clients as well.
According to Stuart, his interest in the landscaping field came about after his time working with a similar company in St. Louis county, where he was employed through his college years and for two summers. “I really enjoyed the lawn care aspects of it,” he noted.
When Stuart Lawn and Land first began advertising their services while he was in his early twenties, Stuart recalls that his young age made an already competitive field even more difficult to secure clients.
Now that he has 15 years of experience under his belt, he feels that clients are more confident and comfortable hiring Stuart Lawn and Land. He also strives to provide potential clients with an insight into his operation through his business website. His excellent ratings on Google and the BBB help as well.
Stuart ensures that his clients consider him to be reliable, professional and personal by meeting with them prior to beginning a contract, where he introduces them to Stuart Lawn and Land’s products and shows them a physical portfolio that contains images of his previous work.
He also communicates with his customers entirely by cell phone, unlike other landscaping companies that utilize call services. “You have to make yourself available. I can be reached all the time,” Stuart said.
Craigslist and word-of-mouth ended up not being an effective way to market Stuart Lawn and Land during its infancy, but Stuart found that Google Ads, Facebook and Instagram worked well and they continue to be successful in bringing in more business. In fact, in 2017, Stuart Lawn and Land’s gross revenue doubled due to an effective Google Ads campaign.
Stuart manages the Stuart Lawn and Land social media accounts himself, and usually posts photos of a completed job that displays their products. “Digital marketing has been the most effective way to bring in more sales,” he stated.
While his business is on the job at a location, they will place yard signs until the work is completed. Stuart notes that this has brought in clients as they stop by to ask for a business card.
“You can’t please everyone,” Stuart shared. While he is very satisfied with the superior ratings he has received from clients, he admits that he may take the occasional bad review personally.
Another struggle he faces with his business is finding several long-term, passionate employees to add to his team. “You can only have a good company if you have good leaders along with it,” he added.
Unlike many other landscaping companies, Stuart chooses to pay his employees a percentage of each job. Stuart strongly believes in supporting, building up, and rewarding his team for the high quality work they perform. He knows without his team members, his business wouldn’t continue to provide exceptional products and services to his customers.
Over the years, many people have told Stuart that lawncare and landscaping work is recession proof. However, Stuart knows first hand this isn’t true. The recession of 2008/2009 almost caused Stuart Lawn and Land to go out of business. He believes this was likely due to landscaping services being more of a luxury, with home owners and businesses being unable to afford lawn care services during financially difficult times.
He notes that he is worrisome that another recession may occur, but knows that his business will recover, as they have done it once before. Regardless of any recessions, he plans on continuing his work in St. Louis with Stuart Lawn and Land for 15 to 20 more years until he is ready to retire.
To learn more about Gordon Stuart and his business Stuart Lawn and Land, give him a call at 314-828-1115, or visit his website at https://www.stlouislawnandland.com
Two years ago in the city of St. Louis, Javier Gomez, a personal trainer and nutrition coach, furthered his career in the field by starting Against the Grain STL, a business that uses bio-individually to help clients gradually improve their lifestyle habits.
“What works for someone may not work for someone else,” shares Gomez. During the free consultation Against the Grain offers, he is certain to ask potential clients a lot of questions to ensure he is helpful to them in the most individualized way possible.
Other trainers, Gomez noted, typically use a template. “I’m there to help clear fact from myth and the goal is to find what works best for an individual client, making next month better than the last by taking baby steps,” he added.
Though Against the Grain does not market it, they also offer semi-personal training groups to help make their services affordable to clients. Only three individuals can be in a training group at a time.
Gomez attended the Institute of Integrative Nutrition, a school that is located in New York City, which is the largest school for nutrition in the world. According to Gomez, the school’s curriculum introduces its students to over 100 dietary theories. Gomez notes that Keto is the most popular diet that potential clients inquire about.
Originally, Gomez marketed his business through Google Ads, Groupon and Thumbtack. Most of his clients came in through referrals or from Thumbtack, with only some coming from Groupon campaigns.
Today, Gomez shares that there is still a struggle to alert the public of his business, and uses Against the Grain’s website, which can be viewed at www.againsthegrainstl.com, to help bring in new clients that are excited to work towards a positive, healthy lifestyle.
In an effort to spread word of his business, Gomez notes that he spent a majority of his overhead on marketing that was more suited for businesses that had a stable income established, not newly opened businesses. If he could start over, Gomez notes that he would take a closer look at expenses.
This year, Gomez plans to work towards figuring out why people would seek his services, keeping long-term clients, avoiding underbidding himself and hopes to hire more passionate trainers who will treat clients as individuals and carry on Against the Grain’s goals and vision.
He also spoke of the importance of continuation when owning one’s own business. “You’ve got to stick to it,” he said.
With clients, Gomez also shares recipes and can give recommendations to cookbooks that his clients may have an interest in.
While formulating a game plan with his clients and their nutritional specifications, Gomez also notes the importance of ensuring the plan is sustainable for the client as well, not unrealistic or overwhelming. “I use the one size does not fit all approach,” he mentioned, while again referencing Against the Grain’s emphasis on taking small steps in working a client up to meeting their goals.
To finally make that decision to improve the health of your body and soul, get in touch with Javier at Against the Grain.
What started as a part-time passion for Scott Hanson became full time after he was downsized at his IT job in December 2017.
Hanson, the owner of Prime Start Capital, a veteran-owned independent loan brokerage, was suddenly faced with leaving his long-time job to step into the competitive world of closing loan deals. But more than a year after that fateful day, Hanson has worked to build his business and tell more potential customers about what he has to offer.
“I truly want to help them get the right solution, not just a solution that may come back to bite them later,” Hanson said.
Prime Start Capital helps broker various loans for its clients that range from federal government-backed Small Business Administration loans to equipment leasing deals. In return for his valuable services, Hanson receives a commission at the close of the deal, costing his clients nothing until the hard work of orchestrating the deal completes.
Hanson says unlike other loan brokers who push their clients hard to close a deal, he is looking to provide the best solution for each individual’s needs. That means being patient and seeking multiple options that don’t put clients in a difficult financial situation.
Prime Start Capital began in April 2017, when Hanson attended a training seminar in Albany, New York. Similar to a franchise agreement, Prime Start Capital began as a “business opportunity,” with Hanson taking all the profits on his work in return for a one-time payment for training and start up.
Between April and November of that year, Hanson completed one large deal that covered his initial fee, but was still looking for a push to turn his passion full time. Two things swung his decision. First, his wife told him to quit his full-time IT job, stepping out on his own. Second, Hanson was downsized a month later.
Both of those events helped push him toward pursuing his passion.
Now with multiple deals under his belt and more planned for 2019, Hanson admits there are things he would have done differently if he started again. First, he wished he had started full time at the outset, dedicating more time to networking and finding solid leads.
The hardest part of Hanson’s job, he says, is finding quality leads and referrals that can actually be closed. Hanson said he has had multiple potential clients walk on deals close to closing.
Another difficult task is reaching out to clients, some of whom have never heard of independent loan brokers but are still looking for help in dire straits.
What has helped Hanson in the interim is networking, both in person and online. Hanson has joined a number of small business groups in Facebook to help reach potential customers and see what his clients need.
In addition, Hanson has found gold in making personal connections to banks, lenders and anyone else in between. Hanson touts those connections as crucial to deals he has signed. A pending deal with a small business in Buffalo was the result of a connection he made at an impromptu networking meeting, he says.
Hanson said making those connections is increasingly difficult due to the number of competitors in his space. That’s why he is working to boost his online presence to attract more clients. Until recently, Prime Start Capital’s social media presence was solely controlled by a Marketing company. Recently, Hanson received access to his professional Facebook and LinkedIn accounts and hopes to start making connections potential clients.
But despite his pivot to the digital space, Hanson has had some hiccups in the last couple years. One of those problems was using online marketing tools like Google Adwords, which he said cost a fortune and returned few results.
As a small business owner in the earliest stages, Hanson said he is working to maximize his capital while attracting high-quality leads and referrals.
Looking ahead to 2019, Hanson said his goal is create a “pipeline” of referrals and leads that will enable him to close between two and three deals a month. While a steep task, Hanson said he plans to become more active in marketing himself and his business.
To do that, Hanson continues to scour the internet and local vendors for possible clients who are looking for an honest broker who has their best interests in mind.
“A lot of brokers are out there generating leads and closing deals, but are they really building any kind of relationship?” Hanson said. “I don’t want to be that guy. “
To learn more about Scott and the value he can bring to your business, check out his website: www.primestartcapital.com
Emergency and Safety Trainers – Offering the best First Aid, Continuing Education, and CPR Training in St. Louis!
In St. Louis, Missouri and surrounding states, James Fields and his team at Emergency and Safety Trainers (EAST) instructs classes for businesses, emergency medical technicians (EMTs), paramedics and individuals seeking CPR training and first aid training, and with for individuals needing Continuing Education Units, or CEUs, for state and national licensing requirements.
With certification in numerous safety classes, and with the ability to offer state accredited education courses, Fields finds himself traveling all over Missouri and the greater Midwest to teach classes to both businesses, individuals and anyone wanting to learn more about keeping themselves and others safe in an emergency. He is also a certified instructor for the American Heart Association.
Emergency and Safety Trainers courses cover a wide range of topics as they operate under several organizations. They are a training center for the Emergency Care and Safety Institute, the National Safety Council and the American Safety and Health Institute. Having this experience gives Emergency and Safety Trainers the opportunity to utilize specific materials that best relate to their clients.
Currently, Fields works for two nationwide companies that don’t allow for him to market his own business, but they cover overhead such as textbooks and equipment, and keep the bills paid while seeking to grow his own business. Fields travels all over the state of Missouri as one of the company’s only emergency and safety instructor.
Fields believes that his ability to offer on-site training that travels to his clientele is just one of the many things that sets his business apart from other CPR training St. Louis businesses. Clients can even register online and complete online courses to work towards their CEU. Emergency and Safety Trainers also holds numerous, sporadic pop-up classes in and around the St. Louis area.
In 1999, Fields began working with ambulance services and holding safety and first aid trainings for extra income. After years of some 96 hour shifts and strenuous labor that the field demands, Fields wanted to avoid early retirement and continue his work in the same scope of practice.
While working in smaller communities with no budget for continuing education, Fields knew many local first responders, medical staff and others in need of certifications to keep their government required licenses updated. Fields shared this was likely due to budget cuts to rural areas businesses, with training and education being the first to go. This left employees to pay the full expenses of all resources needed and for the training themselves on a minimum-wage budget, which included travel time, travel expenses, time away from work, the purchase of materials needed for courses and more.
As Fields was once one of those many employees who had to handle all training expenses on their own, he felt he could relate best to them and offer affordable, on-site training so that all individuals that take his courses could get their CEUs for their licenses without having to travel or spend extra time away from their work.
Fields knew this was a problem he needed to solve, and this was one of the main reasons he started Emergency and Safety Trainers.
Emergency and Safety Trainers underwent reconstruction on Jan. 1, 2018, becoming an Limited Liability Company (LLC) and changing its official name to better represent what the business does. This was a big decision, but one Fields knew must be taken to keep the business growing, expanding and serving as many people and businesses as possible.
In the early days, Fields and his new business got started with help from a federal grant. When the East Missouri Action Agency advertised a free of charge entrepreneurship program to stimulate economic growth, Fields attended. There, he and several others had to formulate and submit a business plan based off what they learned through the program. The top two picks selected by the EMAA received a $5,000 grant to help with the start-up of their business.
Fields was one of those awarded the grant. He used this money on the purchase of a laptop, projector, used equipment for courses, CPR mannequins and used cardiac defibrillators for training.
Even with the help of the EMAA grant, the toughest aspect of being a new business for Fields was marketing on a small budget. He would drop off business cards at area businesses and use internet links and Facebook marketing to reach clients. Fields noted that he hopes to find a newly opened marketing business that has an interest in marketing him as a trial run at a reduced price.
To date, 2018 was Emergency and Safety Trainers busiest year and Fields suspects that 2019 will be similar. “There’s nothing better than being your own boss, but there’s nothing worse either,” he laughed.
His local Chamber of Commerce and Agriculture operates out of an old doctor’s office, so Fields is looking into possibly utilizing the space that the chamber only uses once a month as a location for Emergency and Safety Trainers to hold classes. Fields is also looking into making his business more virtual, getting his national accredited license renewed, expanding his business throughout the U.S. and finding a happy medium between virtual training and hands-on traditional teachings.
During the summer months, his business allows him more downtime which he likes to spend with his sons and their Boy Scout troop activities.
To learn more about James and his first aid training St. Louis business, Emergency and Safety Trainers, check out his website at https://www.eastrainers.com.
Whether you’re starting a business or wanting to get your current business a bit more organized and effective in its capabilities, answering all the how-to-fix-it questions yourself as a business owner is demanding and often unrealistic. Seeking professional advice from those with years of experience is a sound investment that will have a positive impact on your business revenue, its employees and your customers.
In the general St. Louis area of Illinois, Lorie Nelson owns and operates Signature Virtual Assistance, Inc., a business that offers personalized business administrative consulting. Nelson has some 40 years of experience in the field, working for all levels of management for both profit and nonprofit businesses of nearly every size.
Nelson has two office locations: one in Bethalto and one in Overland, MO, though, she and her five independent contractors service clients from across the United States. Her clientele spans from small town businesses to multi-million-dollar companies that have been in need of administrative support.
After having grown tired of working for others and wanting more control over her time, Nelson had the idea of starting her own business 10 years ago. Currently, Signature Virtual Assistance has been in business for seven years and has grown considerably in the last three years.
Nelson targets small business owners as she feels that they would benefit the most from administrative consulting. “Most people go into business with a great idea that they can make successful, but they don’t realize all the other things that need to happen along the way,” she said.
Nelson begins her work by developing a trusting relationship with potential clients through in person and video call face-to-face conversations. She helps clients organize their needs, prioritize them to fit the company’s specific needs, establish networks and offers LinkedIn campaigns.
According to Nelson, businesses typically need calendar, email and database management. With her clients, she can offer expert advice on what an executive assistant’s duties should include.
Nelson shared that her strong skill is administrative support and began business administrative consulting this year. She speaks with her clientele regarding the backend office operations, categorizing what’s working and what’s not and finding a plan that will work efficiently while saving her clients money. Nelson is also responsible for implementing that plan to take away extra work for business owners, something she shared is well received.
When Nelson began her business in August of 2012, she first focused on administrative support, bookkeeping and social media support. After a couple of years, social media management was dropped as she found it to be too demanding.
In the past year, bookkeeping was dropped so that Nelson could focus more on administrative consulting. Signature Virtual Assistance can offer referrals to bookkeepers and social media experts if Nelson finds that her clients would benefit from their services. “I think it’s smart to do what you’re good at and that’s what I tell my clients to do,” Nelson shared.
One struggle Nelson faced upon the opening of her business was having to educate on what a virtual assistant is. Later, she realized that she should not have had such great expectations that others would quickly grasp concepts that she understands well.
She started with two clients: one local and one in Maryland. The benefits of working from home and owning her business helped bring in clients excited about her work schedule running on weekends. With the help of a business coach, Nelson feels she is more equipped in providing a better level of support and trains her contractors to better know what to expect and how to provide a client’s expectations.
She noted that Signature Virtual Assistance is in “growth mode”.
Nelson appreciates the perks of owning her own business, such as flexibility and being less expensive than going out into the workforce where transportation maintenance, clothing allowance, parking fees and daycare can all take away from income. “It just is a great way to combine your personal life with your business life all into one. It’s perfect,” Nelson added.
Also, Certified Public Accountants, or CPAs, can give business owners the specifics of certain tax benefits from working from home.
In 2019, Nelson expects competition will be huge in the workforce, which she believes is a good thing as it promotes motivation for contractors to have something that sets themselves apart from everyone else in their field. She believes that her business stands out to clients because not many in her field can bring 40 years of experience to the table.
Signature Virtual Assistance brings in most of its clientele from word-of-mouth, LinkedIn campaigns and their website. In previous years, Nelson spent her time attending networking events, only to find that they were not beneficial to her. Being an introvert, Nelson prefers attending some luncheons and speaking directly with smaller groups that are not in a convention-like setting.
While she believes networking is vital to business growth, she recommends doing it in a manner that works best for the owners, the industry and the owner’s personality.
As far as technology goes, Nelson removed Signature Virtual Assistance’s Facebook page as it was not the platform where her clientele could be found. Using Zoom Video Communications with clients and her independent contractors has boosted productivity, communications and has lessened the need for travel where time and resources are wasted. “We’re both still sitting at our desk, drinking our own coffee and looking at each other having a conversation. We don’t have to go to Starbucks or Panera to do that,” Nelson laughed.
She spoke on the stigma around her business name containing the word “virtual”, sharing that she recommends on and off site persons for jobs if it is in the best interest of her client. “I’m not stuck on people working virtually. I’m stuck on getting you what you really need,” Nelson stated.
Within the next year, Nelson hopes to have an assistant of her own so she can focus her attention on marketing and meeting one-on-one with potential clients, as she feels her place in the company is promoting her own vision and that no one can do that better than her.
To learn more about Lorie Nelson and Signature Virtual Assistance, you can connect with Lorie on her website: https://www.signaturevirtualassistance.com
Opening a restaurant can be hard. Opening a restaurant that uses local, fresh ingredients and works to benefit the local economy is even harder.
But that’s exactly what Gabriela Ramírez-Arellano and her husband Victor are doing at Don Emiliano’s Restaurant, a made-to-order Mexican restaurant that opened in O’Fallon, Missouri, in 2015.
Ramirez-Arellano, who kick started the business alongside husband, said the restaurant aimed to help her town by hiring local employees and pumping up the local economy.
In order to open the restaurant, Ramirez-Arellano said they had a steep learning curve finding a location with reasonable rent, forming relationships with food vendors and buying quality kitchen equipment. In addition, she said they wanted to focus a menu around traditional Mexican recipes with vegan options since her daughter is vegan.
Deciding to focus much of her menu on vegan fare required the duo to do hard math on how to make recipes that were solely vegan and how to best source the right products.
Since opening, Ramirez-Arellano said there are certainly a few things she would have done differently. She said she should have hired an attorney to look over her building lease and talk to an insurance broker. More importantly, she wishes she had talked to people with more experience to help ease her transition to operation, not just family who tell you what you want to hear.
Seeking outside information, she said, would have made some of the critical decision making easier. Instead, they were often left to make difficult decisions without the ability to relate their choices to those of other successful small businesses.
Now, with three years of experience under their belt, the team at Don Emiliano’s is working to expand her customer base and build her business.
In order to get more customers through the door, the restaurant has leveraged social media and more traditional marketing tactics to boost word of mouth. The restaurant is currently working to use DoorDash, an online food delivery service, to deliver food to customers who can’t come to the restaurant. In addition, the business advertises in local hotel books and offers a vegan specialty menu that attracts eaters with dietary restrictions like diary and gluten.
Some ideas have been less successful, including a monthly coupon book and a birthday coupon mailing for discounted coupons on customers’ birthdays.
But even with a successful restaurant, Ramirez-Arellano said there are number of difficulties facing any small business owner in 2019.
The main challenge, she said, getting people through the doors and understanding how to best leverage social media and online tools to get more customers in the door. For any brick-and-mortar restaurant, in today’s world, communicating with potential customers over social media is crucial. That extends to Yelp, the online review app, which gives restaurants a rank of one to five stars. If you don’t do well on Yelp, it can be difficult to convince new eaters to give you a shot.
Because of the challenges of social media, Don Emiliano’s focuses on driving word-of-mouth support for the business and working closely with local non-profits. The restaurant also hosts fundraisers and seeks to be a hub for the local community.
Last year, the restaurant participated in the Project HOME Golf Tournament that has been helping preserve O’fallon as a great place to live and provides assistance with home repairs to homeowners. The restaurant also sponsors several fundraisers during the year with a portion of the sales going to the MS Walk and the Alzheimer’s association, to name a few.
Ramirez-Arellano advised other businesses to focus on targeted messaging to their customers as a quick tool to help create word-of-mouth. For restaurants, particularly those that want to become part of the local scene, that outreach is a necessary tool.
To accomplish that increased word of mouth, Don Emiliano’s focuses on the values that put it in a class above its competitors. At Don Emiliano’s food is made to order and nothing is prepared beforehand. Also, all the products are fresh, making the end product even better.
The restaurant also hires locally and likes to see their profits reinvested in the community.
Looking ahead to the first six months of 2019, Ramirez-Arellano said they want to increase the customer base during the lunch hour, opening up a new stream of revenue for the restaurant.
In addition, they continue to focus on training employees how to best run a small business. With that knowledge, employees can feel empowered to bring fresh ideas to the business and help increase customers.
Ramirez-Arellano also said she hopes to be more involved with the business moving ahead and leverage her husband’s personality to bring more soon-to-be-satisfied customers through the front doors.
More importantly, Ramirez-Arellano hopes the next six months will provide her with greater insight on how to make Don Emiliano’s more efficient, while providing great food and service to all of their customers.
To learn more about Don Emiliano’s and the great food and service the offer, check out their website: Don Emiliano’s Restaurant